6:00 am - 7:15 am
CMP Sunrise Exercise: RiverWalk & Yoga
Sponsor: Tampa Bay & Company
Join in on a combined yoga and walking exercise that will end with stretching and instruction on how to do use these techniques every day to keep your neck, shoulders and back relaxed. There’s no better way to start a day of learning!
8:00 am - 9:15 am
General Session and Breakfast
How to Connect with Others, Regardless of Age, Wage or Lifestage: Building and Fostering Relationships that Grow Business, Revenue and Profit
Presenter: Kelly McDonald, President, McDonald Marketing
Breakfast Sponsor: Tampa Marriott Waterside
There is so much pressure on the meetings industry today: budgets are tight, expectations are high and the need to be innovative never ceases. Additionally, while technology allows us to connect with more people than ever before, we all have so much information coming at us each day that we “edit out” that which is not relevant to us. In order to break through and connect with someone in a meaningful way, you must learn to tap into relevant beliefs, values or habits, and that can be hard to do when someone is different from you.
In the meetings industry, it’s about understanding what a winning relationship means: what defines “success” for the meeting planner? The supplier? The conference attendee? Each participant in the meetings industry plays a unique role and each has specific business objectives that must be met for the relationship to flourish.
This presentation will focus on how you can foster deep and lasting relationships with those who differ from you. Whether those differences are in age or generation, gender, culture or value differences or in the role you play in the conference industry, it’s imperative now to have connections and relationships that help you grow your business.
Learning Outcomes:
• Key market segmentations and the values associated with key Census data showing that the U.S. is more diverse than ever before and that the demographic shifts in our communities are accelerating
• Best practices from other organizations and specific strategies better connect with others
Morning Break-Out Sessions
NEW to Conclave: The Solutions Forum
The Solutions Forum sessions will be short 15-minute presentations on current issues and trends. The forum will provide concise impactful information to allow CMPs to customize their learning experience and encourage discussion and practical approaches to the topics presented. Enjoy the opportunity to network, interact, and share experiences with fellow CMPs in an intimate setting.
9:30 am - 12:30 pm
CMP Exam Development Session - Item Writing
Presenter: Cindy Quarfoth, Test Developer, Prometric
In this session, participants will work in pairs to write new questions for potential inclusion in a future CMP exam. All questions will relate back to the CMP International Standards and study materials. Prometric – the official testing agency – will provide training on how to write an exam item. All materials will be provided during the session; just bring your expertise and a desire to contribute to the success of future CMP examinations.
9:30 am - 10:45 am
Making Meetings Matter
Presenter: Sarah Michel, CSP, Perfect Connecting
Are your meetings stuck in traditional education models? Are you delivering the networking value your attendees are expecting and demanding? Discover in this interactive session, creative ideas, cost-effective solutions and unique learning formats to increase peer-to-peer interaction and tacit knowledge sharing that will have your clients raving and your attendees tweeting with joy!
Learning Outcomes:
• Learn about next generation learning and how it's impacting meeting design and planning
• Discover creative ideas and solutions for connecting your attendees before, during and after the meeting to create more networking value
• Walk away with brain-friendly strategies to consider in the planning process to assure a return on attendance and investment for your next meeting
9:30 am - 10:45 am
Understanding the Value of Your Meeting-How Do Hotels and CVBs Determine the Value of Your Event?
Presenter: Terri Roberts, Director of Training and Communications, DMAI
CIC’s Economic Significance of Meetings to the US Economy revealed in 2011, that over 1.8 million meetings were held and collectively supported 1.7 million jobs, $263 billion in spending, and $11.3 billion in state and local tax revenue. The next question you might have is…what is the value of my meeting and how do I best negotiate with hotels and venues?
Learning Outcomes:
• Size up your meeting's five desirability factors
• Access the DMAI Event Impact Calculator with your CVB partners
• Assure the accuracy of your post event report thru DMAI's empowerMINT.com
9:30 am - 10:45 am
Avoid a Recipe for Disaster: The Foodie’s Guide to Fixing a Crisis
Presenter: Korenna Cline, Vice President, EPIC Public Relations
Just like throwing a dinner party, handling a crisis at your next meeting requires the same skills as a good hostess: careful planning, knowing the needs of your guests, quickly cleaning up any spills and working the room. Meeting professionals are always faced with potential risks at their events. When cooking, it’s essential to start with the right ingredients, find a recipe that works, add your own touch, and avoid setting the meal on fire. When it comes to addressing a crisis, many of the same rules apply. If you can’t take the heat, get out of the kitchen (or just attend this session).
Learning Outcomes:
• Assess your crisis risk via a ‘Heat Index’ questionnaire
• Review strategies for communicating with attendees, vendors, and board members during a crisis
• Learn best practices for responding or not responding to various issues with group scenario training
11:15 am - 12:30 pm
Event Technology Trends
Presenter: Dede Walsh, CMP, CTS, National Account Manager, Projection Presentation Technology
You don’t need to be a techie or a computer geek to understand the latest event technology. Are you looking for ways to take your event to the next level? This session will show you how emerging trends like High Definition, iPads, Audience Response Systems, Meeting Content Capturing, Touch Screens, LED lighting and “Gamification” will add new life to your conference or meeting. Take a guided interactive tour through technology that will surely enhance your meeting.
Learning Outcomes:
• Increase your awareness of audiovisual trends and technology
• Learn audiovisual terminology for when you want to speak like a "techie"
• Discover what technology to showcase at your next meeting
11:15 am -12:30 pm
Spearhearting your Community Service Projects: Enhancing Meaning, Engagement and Objectives
Presenter: Mariela McIlwraith, CMP, CMM, MBA, President, Meeting Change
Meetings and events have the potential to transform communities through effective community service projects and education campaigns to encourage long-term sustainable behaviors. This session will introduce frameworks for increasing the effectiveness of community service projects and for issue identification. The session also be incorporating a hands-on community service project into the program. This session will include a preview of content from the book "Ethics and Corporate Social Responsibility for Meetings and Events" co-authored by Mariela McIlwraith and Elizabeth Henderson that will be released this fall.
Learning Outcomes:
• Learn how to create authentic and meaningful CSR projects for your event that support the community and transform your business environment
• Learn how meetings and events can act as conservers, creators and catalysts
• Learn how to extend the impact of CSR initiatives through strategic alliances and education campaigns
11:15 am -12:30 pm
Room Blocks Out of Sight, Out of Mind, Out of Control
Moderator: Karen M. Staples, CMP, CASE, Eastern Regional Director of Sales, Visit Spokane
Panelists: Elsie Cabrera, CMP Business Development Manager, IEEE; Charlyene Grimes, CMP, Hospitality Manager, Visit Baltimore; Devon Sloan, CMP, Director of Events Services, Hilton Tucson El Conquistador
Whether a meeting/event is contracted 10 years in advance or 1 year prior, continuous management is essential. In this interactive session, a panel of CMPs will share their various perspectives, best practices, and important insight to strategically manage room blocks after a contract is signed.
Learning Outcomes:
• Methods for adjusting, reducing, monitoring, and procedures for early risk detection
• Obtaining and sharing history
• Best Practices for wordking effectively with a bureau
12:45 pm - 2:15 pm
General Session and Luncheon
The Art of Leadership: A Reality Check
John Cassis, Founder and President of the Cassis Group
Luncheon Sponsor: Tampa Bay & Company and Partners
Speaker Sponsor: Goodman Speakers Bureau, Inc.
Today more than ever we need to produce an environment driven by positive people with inspiration, commitment, loyalty, integrity and joy-filled passion. The challenge we each face each day: Do we light up people’s lives or do we blow out their light? The choice is ours to make.
Life is filled with everyday challenges and our responses to them. The happiest people don’t have the best of everything. They make the best of everything.
Learning Outcomes:
• Catching a Second Wind while turning life’s challenges into opportunities.
• Pursing objectives with passion and optimism and attracting others to the cause
• Change and adaptability for those in a leadership role.
Afternooon Break-Out Sessions
2:30 pm - 5:30 pm
Exam Writing Session
Presenter: Cindy Quarfoth, Test Developer, Prometric
In this hands-on session, participants will work in pairs to review existing items (questions) for the CMP examination. Reviewing will focus on the continued improvement and quality of CMP exam items and consist of confirming classification codes, confirming or finding references, and rewriting items as needed. Prometric – the official testing agency – will provide training on how to review, revise, and reference for this session. All materials will be provided during the session; just bring your expertise and a desire to contribute.
Note: Due to this session involving active test items, Study Group Leaders may not participate in this session.
2:30 pm - 3:45 pm
Content Design to Engage the Online Audience
Presenter: MaryAnne Bobrow, CAE, CMP, CMM, CHE, Bobrow & Associates
Engaging the online audience is far more challenging than engaging the face-to-face audience. The opportunities for distraction are large while the skilled presenter population is small. Before heading down the webinar path, ensure that the result achieves your purposes and exceeds the needs of the audience. Attend this interactive session and learn how to recognize the issues and challenges of the online learning environment and the right questions to ask of potential speakers. Design the scope of the webinar to maximize attendance by multiple generations of participants and develop excellence in sessions that will leave your audience wanting more.
Learning Outcomes:
• Formulate key questions to determine if a potential speaker is the right fit for your audience
• Explore methods and delivery modes to bring new content to learners
• Design and create learning activities that reinforce, practice, and otherwise evaluate the effectiveness of the online learning environment.
2:30 pm - 3:45 pm
Making Meetings Matter (Repeat Session)
Presenter: Sarah Michel, CSP, Perfect Connecting
2:30 pm - 3:45 pm
Avoid a Recipe for Disaster: The Foodie’s Guide to Fixing a Crisis (Repeat Session)
Presenter: Korenna Cline, Vice President, EPIC Public Relations
4:15 pm - 5:30 pm
Understanding Difficult Contract Clauses
Presenter: Tyra Hilliard, PhD, JD, CMP, Professor, University of Alabama
Technology, changes in the law, the global focus, and strategies for doing more with less have affected not only meetings, but meeting contracts. While attrition, cancellation, force majeure, and related clauses have always been a challenge, the repercussions of these clauses are even more extreme in today’s environment. It is more necessary than ever to think strategically about contracts, planner-supplier relationships, and creating value for both parties. This session will address issues in today’s environment that are affecting contract terms and negotiation strategies. Participants will be asked to share negotiation strategies and clauses that really work.
Learning Outcomes:
• Identify collaborative strategies for addressing performance clauses as well as other key clauses.
• Assess the effects of the current environment on contract negotiations—including the revised Americans with Disabilities Act, immigration laws, and the growing global focus of the meetings industry.
• Evaluate terms in existing contracts and how new contracts might be modified to better protect the parties.
4:15 pm - 5:30 pm
Think Big: Creative Solutions for Meetings with Wow Factor Results
Presenter: Petra Compel, Event Director, feats Inc. and Andrew Zill, Event Stylist feats Inc.
What brings the WOW Factor to your meetings? From buffets to bartenders, décor to dance bands, entertaining to entertainment, discover the latest trends in the event production world. Follow along as the presenters guide you through what’s hot and what’s not. Gain valuable tips for what really makes an impact in meeting space and what creates lasting impressions on your attendees.
Learning Outcomes:
• Discover the latest food & beverage trends
• Learn the latest meeting design trends
• Get tips for creating WOW factors, even on a budget
4:15 pm - 5:30 pm
Industry Roundtables
This peer-to-peer sharing of ideas and concepts is a favorite year after year with Conclave attendees. This series of round table discussion groups is designed to spark conversations and foster new ideas.
Topics Include:
App Ideas and Sharing and Tips to Keep you Productive - Deanne Davis, CMP
I have my CMP...now what? – Kimberly Miles, CAE, CMP
Community Service Outreach – Giving Back to the Community – Gary Titunick, CMP
Crisis Management Planning - Korenna Cline
What’s Keeping You up at Night? – Karen Gonzales, CMP
Quality and Cost Effective Meetings – MaryAnne Bobrow, CAE, CMP, CMM, CHE
Kicking the On-site Binder Habit – Ideas and Tips for Going to Tablets - Jon Trask, CMP
Best Practices and Idea Sharing for CMP Study Groups - Glen Ramsborg, PhD, CMP
5:30 pm - 6:30 pm
CMP Conclave Sponsor Meet & Greet Reception
Join CIC and your fellow CMPs to share the day's learning and thank supporters who make the Conclave possible. Learn more about they can help you meet your meeting goals.
Open Evening
Channelside is an entertainment destination that is just a short walk down the Riverwalk or a quick trip on Tampa’s Historic Streetcar and you will find downtown Tampa’s hottest venues. Special discounts will be offered at select venues and restaurants for Conclave participants. Be sure to stop by Visit Tampa Bay’s hospitality desk for your street car ticket and information about the discounts.