Social media are transforming the events industry and will significantly impact meeting planners, exhibitors, attendees and event marketers. There are thousands of applications and tools to consider including social networking sites, blogs, micro-blogs (Twitter), RSS, social review sites, wikis, video/photo/slide sharing sites, social gaming, augmented and mobile technology and much more. The good news is most of these tools are free and easy to use. The challenge is choosing the right mix for your events, how to measure success and how to manage your time wisely when using them.
This two-part program will cover a wide range of social media tools and will afford the opportunity to share successes using this technology. Many examples and case studies will be cited and you will come away with many ideas, links, free applications and more that you can put to work immediately for your events.
Part 1 will cover
• How social media is changing marketing
• How to get started with social media
• How to set up metrics to measure success
• Social collaboration sites
• Making the most of social publishing (blogs, video sharing, photo/slide sharing sites)
• Identify the major social media trends and their impact and promise to the events industry.
• Explore the four major categories of social media: social publishing, social review, social collaboration and social networking applications.
• Identify the best ways executives can capitalize on Twitter, Facebook, LinkedIn, Google+ and other leading social networking sites
• View case studies of successes and failure with social networking and the important lessons learned.
• Receive many tools/links (many of them free) and ideas to manage, market and run meetings more effectively.
1:45pm -3:00pm Meetings 2.0 - Using Social Media to Market, Manage and Improve Events (Part 2) Presenter: Corbin Ball, CSP, CMP, Speaker and Consultant, Corbin Ball Associates
Part 2 will cover:
• Maximizing the impact of social review sites
• Making the most of social networking sites of events (Facebook, LinkedIn, Twitter, Google+)
• Social gaming and mobile networking tools
• Social media aggregators and time management tools
• Future trends in social media.
3:30 pm - 4:45 pm Mobile Applications for Meetings and Tradeshows: How Smart Phones and Tablets are Revolutionizing Events Presenter: Corbin Ball, CSP, CMP, Speaker and Consultant, Corbin Ball Associates
Most meetings and trade show attendees are carrying web-enabled phones and/or tablet computers. These “micro-computers” are increasingly being used for networking, lead exchange, electronic ticketing, way finding, audience polling, surveys, pocket programs, pocket exhibit guides, course notes/literature collection and much more. New phone apps for events are emerging daily. This program will cover the hottest new mobile trends for meetings and what is likely coming in the next few years.
• Explore the wide range of emerging mobile applications for meetings and tradeshows.
• See how these tools can help meeting planners do their jobs more efficiently, greatly improve the attendee experience and help reduce the blizzard of paper commonly found at events.
• Receive numerous links for free meeting-industry related phone applications that you can start using today.
3:30 pm - 4:45 pm Improve the “Health” of your SMM Program Presenter: Terry Miller, Retired, Manager of Travel and Meetings at Eli Lilly and Company
If you manage or support a Strategic Meetings Management (SMM) program, do you ever wonder how efficient and effective your program is and how you may be able to improve it. If your answer is “Yes”, this session is for you. This very interactive session will discuss the SMM processes / technologies and identify best practices and improvement opportunities. Each step of the SMMP wheel (Registration, Approval, Sourcing, Planning and Execution, Bill Reconciliation and Payment, and Data Collection) along with Technology, Strategy, and Policy will be discussed in detail to identify the “health” of your program. You will share the knowledge and experience and benefit from the experience of others in the session.
• The efficiency and effectiveness of your SMM program identify opportunities to improve
• Discuss different tools and identify how these tools may help improve your program
• Learn about surveys that will help determine the “health” of your SMM program and provide guidance on improving it based on best practices
5:00 pm - 6:15 pm First Timer Welcome Session Sponsor: Gaylord Hotels
New to the CMP Conclave? CIC invites all first-time Conclave attendees to kick off the conference by attending a pre-networking session to meet and network with your fellow first-time attendees as well as members of the CMP Board of Directors. Come with plenty of business cards!
6:00 am - 7:15 am CMP Sunrise Exercise: RiverWalk & Yoga Sponsor: Tampa Bay & Company
Join in on a combined yoga and walking exercise that will end with stretching and instruction on how to do use these techniques every day to keep your neck, shoulders and back relaxed. There’s no better way to start a day of learning!
8:00 am - 9:15 am General Session and Breakfast How to Connect with Others, Regardless of Age, Wage or Lifestage: Building and Fostering Relationships that Grow Business, Revenue and Profit Presenter: Kelly McDonald, President, McDonald Marketing Breakfast Sponsor: Tampa Marriott Waterside
There is so much pressure on the meetings industry today: budgets are tight, expectations are high and the need to be innovative never ceases. Additionally, while technology allows us to connect with more people than ever before, we all have so much information coming at us each day that we “edit out” that which is not relevant to us. In order to break through and connect with someone in a meaningful way, you must learn to tap into relevant beliefs, values or habits, and that can be hard to do when someone is different from you.
In the meetings industry, it’s about understanding what a winning relationship means: what defines “success” for the meeting planner? The supplier? The conference attendee? Each participant in the meetings industry plays a unique role and each has specific business objectives that must be met for the relationship to flourish.
This presentation will focus on how you can foster deep and lasting relationships with those who differ from you. Whether those differences are in age or generation, gender, culture or value differences or in the role you play in the conference industry, it’s imperative now to have connections and relationships that help you grow your business.
• Key market segmentations and the values associated with key Census data showing that the U.S. is more diverse than ever before and that the demographic shifts in our communities are accelerating
• Best practices from other organizations and specific strategies better connect with others
Morning Break-Out Sessions
NEW to Conclave: The Solutions Forum The Solutions Forum sessions will be short 15-minute presentations on current issues and trends. The forum will provide concise impactful information to allow CMPs to customize their learning experience and encourage discussion and practical approaches to the topics presented. Enjoy the opportunity to network, interact, and share experiences with fellow CMPs in an intimate setting.
9:30 am - 12:30 pm CMP Exam Development Session - Item Writing Presenter: Cindy Quarfoth, Test Developer, Prometric In this session, participants will work in pairs to write new questions for potential inclusion in a future CMP exam. All questions will relate back to the CMP International Standards and study materials. Prometric – the official testing agency – will provide training on how to write an exam item. All materials will be provided during the session; just bring your expertise and a desire to contribute to the success of future CMP examinations.
9:30 am - 10:45 am Making Meetings Matter Presenter: Sarah Michel, CSP, Perfect Connecting
Are your meetings stuck in traditional education models? Are you delivering the networking value your attendees are expecting and demanding? Discover in this interactive session, creative ideas, cost-effective solutions and unique learning formats to increase peer-to-peer interaction and tacit knowledge sharing that will have your clients raving and your attendees tweeting with joy!
• Learn about next generation learning and how it's impacting meeting design and planning
• Discover creative ideas and solutions for connecting your attendees before, during and after the meeting to create more networking value
• Walk away with brain-friendly strategies to consider in the planning process to assure a return on attendance and investment for your next meeting
9:30 am - 10:45 am Understanding the Value of Your Meeting-How Do Hotels and CVBs Determine the Value of Your Event? Presenter: Terri Roberts, Director of Training and Communications, DMAI
CIC’s Economic Significance of Meetings to the US Economy revealed in 2011, that over 1.8 million meetings were held and collectively supported 1.7 million jobs, $263 billion in spending, and $11.3 billion in state and local tax revenue. The next question you might have is…what is the value of my meeting and how do I best negotiate with hotels and venues?
• Size up your meeting's five desirability factors
• Access the DMAI Event Impact Calculator with your CVB partners
• Assure the accuracy of your post event report thru DMAI's empowerMINT.com
9:30 am - 10:45 am Avoid a Recipe for Disaster: The Foodie’s Guide to Fixing a Crisis Presenter: Korenna Cline, Vice President, EPIC Public Relations
Just like throwing a dinner party, handling a crisis at your next meeting requires the same skills as a good hostess: careful planning, knowing the needs of your guests, quickly cleaning up any spills and working the room. Meeting professionals are always faced with potential risks at their events. When cooking, it’s essential to start with the right ingredients, find a recipe that works, add your own touch, and avoid setting the meal on fire. When it comes to addressing a crisis, many of the same rules apply. If you can’t take the heat, get out of the kitchen (or just attend this session).
• Assess your crisis risk via a ‘Heat Index’ questionnaire
• Review strategies for communicating with attendees, vendors, and board members during a crisis
• Learn best practices for responding or not responding to various issues with group scenario training
11:15 am - 12:30 pm Event Technology Trends Presenter: Dede Walsh, CMP, CTS, National Account Manager, Projection Presentation Technology
• Increase your awareness of audiovisual trends and technology
• Learn audiovisual terminology for when you want to speak like a "techie"
• Discover what technology to showcase at your next meeting
11:15 am -12:30 pm Spearhearting your Community Service Projects: Enhancing Meaning, Engagement and Objectives Presenter: Mariela McIlwraith, CMP, CMM, MBA, President, Meeting Change
Meetings and events have the potential to transform communities through effective community service projects and education campaigns to encourage long-term sustainable behaviors. This session will introduce frameworks for increasing the effectiveness of community service projects and for issue identification. The session also be incorporating a hands-on community service project into the program. This session will include a preview of content from the book "Ethics and Corporate Social Responsibility for Meetings and Events" co-authored by Mariela McIlwraith and Elizabeth Henderson that will be released this fall.
• Learn how to create authentic and meaningful CSR projects for your event that support the community and transform your business environment
• Learn how meetings and events can act as conservers, creators and catalysts
• Learn how to extend the impact of CSR initiatives through strategic alliances and education campaigns
11:15 am -12:30 pm Room Blocks Out of Sight, Out of Mind, Out of Control Moderator: Karen M. Staples, CMP, CASE, Eastern Regional Director of Sales, Visit Spokane
Panelists: Elsie Cabrera, CMP Business Development Manager, IEEE; Charlyene Grimes, CMP, Hospitality Manager, Visit Baltimore; Devon Sloan, CMP, Director of Events Services, Hilton Tucson El Conquistador
Whether a meeting/event is contracted 10 years in advance or 1 year prior, continuous management is essential. In this interactive session, a panel of CMPs will share their various perspectives, best practices, and important insight to strategically manage room blocks after a contract is signed.
• Methods for adjusting, reducing, monitoring, and procedures for early risk detection
• Obtaining and sharing history
• Best Practices for wordking effectively with a bureau
12:45 pm - 2:15 pm General Session and Luncheon
The Art of Leadership: A Reality Check John Cassis, Founder and President of the Cassis Group
Luncheon Sponsor: Tampa Bay & Company and Partners
Speaker Sponsor: Goodman Speakers Bureau, Inc.
Today more than ever we need to produce an environment driven by positive people with inspiration, commitment, loyalty, integrity and joy-filled passion. The challenge we each face each day: Do we light up people’s lives or do we blow out their light? The choice is ours to make.
Life is filled with everyday challenges and our responses to them. The happiest people don’t have the best of everything. They make the best of everything.
• Catching a Second Wind while turning life’s challenges into opportunities.
• Pursing objectives with passion and optimism and attracting others to the cause
• Change and adaptability for those in a leadership role.
Afternooon Break-Out Sessions
2:30 pm - 5:30 pm Exam Writing Session Presenter: Cindy Quarfoth, Test Developer, Prometric In this hands-on session, participants will work in pairs to review existing items (questions) for the CMP examination. Reviewing will focus on the continued improvement and quality of CMP exam items and consist of confirming classification codes, confirming or finding references, and rewriting items as needed. Prometric – the official testing agency – will provide training on how to review, revise, and reference for this session. All materials will be provided during the session; just bring your expertise and a desire to contribute.
Note: Due to this session involving active test items, Study Group Leaders may not participate in this session.
2:30 pm - 3:45 pm Content Design to Engage the Online Audience Presenter: MaryAnne Bobrow, CAE, CMP, CMM, CHE, Bobrow & Associates
Engaging the online audience is far more challenging than engaging the face-to-face audience. The opportunities for distraction are large while the skilled presenter population is small. Before heading down the webinar path, ensure that the result achieves your purposes and exceeds the needs of the audience. Attend this interactive session and learn how to recognize the issues and challenges of the online learning environment and the right questions to ask of potential speakers. Design the scope of the webinar to maximize attendance by multiple generations of participants and develop excellence in sessions that will leave your audience wanting more.
• Formulate key questions to determine if a potential speaker is the right fit for your audience
• Explore methods and delivery modes to bring new content to learners
• Design and create learning activities that reinforce, practice, and otherwise evaluate the effectiveness of the online learning environment.
2:30 pm - 3:45 pm Making Meetings Matter (Repeat Session) Presenter: Sarah Michel, CSP, Perfect Connecting
2:30 pm - 3:45 pm
Avoid a Recipe for Disaster: The Foodie’s Guide to Fixing a Crisis (Repeat Session) Presenter: Korenna Cline, Vice President, EPIC Public Relations
4:15 pm - 5:30 pm Understanding Difficult Contract Clauses Presenter: Tyra Hilliard, PhD, JD, CMP, Professor, University of Alabama
Technology, changes in the law, the global focus, and strategies for doing more with less have affected not only meetings, but meeting contracts. While attrition, cancellation, force majeure, and related clauses have always been a challenge, the repercussions of these clauses are even more extreme in today’s environment. It is more necessary than ever to think strategically about contracts, planner-supplier relationships, and creating value for both parties. This session will address issues in today’s environment that are affecting contract terms and negotiation strategies. Participants will be asked to share negotiation strategies and clauses that really work.
• Identify collaborative strategies for addressing performance clauses as well as other key clauses.
• Assess the effects of the current environment on contract negotiations—including the revised Americans with Disabilities Act, immigration laws, and the growing global focus of the meetings industry.
• Evaluate terms in existing contracts and how new contracts might be modified to better protect the parties.
4:15 pm - 5:30 pm Think Big: Creative Solutions for Meetings with Wow Factor Results Presenter: Petra Compel, Event Director, feats Inc. and Andrew Zill, Event Stylist feats Inc.
What brings the WOW Factor to your meetings? From buffets to bartenders, décor to dance bands, entertaining to entertainment, discover the latest trends in the event production world. Follow along as the presenters guide you through what’s hot and what’s not. Gain valuable tips for what really makes an impact in meeting space and what creates lasting impressions on your attendees.
• Discover the latest food & beverage trends
• Learn the latest meeting design trends
• Get tips for creating WOW factors, even on a budget
4:15 pm - 5:30 pm
Industry Roundtables This peer-to-peer sharing of ideas and concepts is a favorite year after year with Conclave attendees. This series of round table discussion groups is designed to spark conversations and foster new ideas.
App Ideas and Sharing and Tips to Keep you Productive - Deanne Davis, CMP
I have my CMP...now what? – Kimberly Miles, CAE, CMP
Community Service Outreach – Giving Back to the Community – Gary Titunick, CMP
Crisis Management Planning - Korenna Cline
What’s Keeping You up at Night? – Karen Gonzales, CMP
Quality and Cost Effective Meetings – MaryAnne Bobrow, CAE, CMP, CMM, CHE
Kicking the On-site Binder Habit – Ideas and Tips for Going to Tablets - Jon Trask, CMP
Best Practices and Idea Sharing for CMP Study Groups - Glen Ramsborg, PhD, CMP
5:30 pm - 6:30 pm CMP Conclave Sponsor Meet & Greet Reception Join CIC and your fellow CMPs to share the day's learning and thank supporters who make the Conclave possible. Learn more about they can help you meet your meeting goals. Open Evening Channelside is an entertainment destination that is just a short walk down the Riverwalk or a quick trip on Tampa’s Historic Streetcar and you will find downtown Tampa’s hottest venues. Special discounts will be offered at select venues and restaurants for Conclave participants. Be sure to stop by Visit Tampa Bay’s hospitality desk for your street car ticket and information about the discounts.
9:30 am - 9:45 am What’s the Interest in Pinterest? Greg D. Ruby, CEM, CMM, CMP, Managing Director, Greg Ruby Events Group Learn about the latest Social Media Tool that can facilitate connections incorporating Destinations, Venues, and Organizations. Share and explore methods for using this tool and the benefits and opportunities that are just a few clicks away.
10:00 am - 10:15 am APEX Tools to Save You Time and Money Lawrence Leonard, CMP, Chief Operating Officer, CIC and MaryAnne Bobrow, CAE, CMP, CMM, CHE, Bobrow & Associates Working faster, smarter and more efficiently is the name of the game for most meeting professionals in our current environment. APEX, The Accepted Practices Exchange, has tools and resources that can help you do just that. This session will present free resources, including three that will quickly become an indispensable part of your toolbox: an essential post-event report, the NEW APEX RFP Workbook, and a sneak preview of the NEW APEX Event Specification Guide.
10:30 am - 10:45 am Ice Breakers: How to Kick Start a Meeting Gary Titunick, CMP, Manager, Sales Administration, J&J Sales Operations, Customer Value Center Everyone needs fun ideas and concepts to use as a kick start to a meeting. Discover ways to use Ice Breakers as a powerful tool for individuals/attendees to network, develop a teamwork approach, or simply to have fun. Engagement is a key element in learning/problem solving and this session is sure to spark ideas for groups of any size.
11:00 am - 11:15 am How Global Are You? Calculate Your Personal Global Barometer Joanne H. Joham, CMP, CMM, Regional Director North America, ICCA Contribute in this quick and efficient look at your global expertise level. Participants will review the most important global trends and each then be given the opportunity to conduct a self-analysis of existing knowledge and needs.
11:30 am - 11:45 am What’s Your Strategy? Generational That Is… Cathy Breden, CAE, CMP, Chief Operating Officer, IAEE This solutions forum provides an opportunity for participants to discuss and share with one another what they and their organizations are doing to attract and engage the four generations currently in the marketplace.
12:15 pm - 12:30 pm What’s the Buzz on Buzzwords? Dr. Jan Roy, PhD, CMP, Professor, Kendall College Industry buzz words include trends, hot topics and what people are talking about. In the ever-changing, global marketplace, many acronyms and buzz words are bantered about. In this forum, we’ll exchange buzz through some of the industry’s common buzzwords and why they are important for you to know.
2:30 pm - 2:45 pm The Value of Using a DMO/CVB to Help Planners Find the Right Fit for Any Size Meeting and How empowerMINT.com Simplifies the Connection to the DMO/CVB Community Terri Roberts, Director of Training and Communications, DMAI This session will help you understand why the CVB is the best first point of contact to help you find the right fit for any size meeting because of their comprehensive view of the destination, local expertise and extensive in-market relationships…and they’re FREE! See how empowerMINT.com simplifies the search and comparison of multiple destinations and connects you with destination experts ready to serve you!
3:00 pm - 3:15 pm Interested in Doing Business with the Federal Government? Understanding the Rules and Regulations for Funding Events Melody Kebe, CGMP, CMP, Chief, Management Support Division, Network Services Directorate, Defense Information Systems Agency To work with the government, RFP’s require persistence and patience.
Join fellow CMPs to receive a brief overview of how to get your foot in the door to do business with the government. From obtaining a DUN S number to knowing which federal regulations must be
adhered to when funding events.
6:00 am - 7:15 am CMP Sunrise Exercise: Biking on the Bay Sponsor: Tampa Bay & Company
Enjoy the beauty of Tampa Bay by bicycle! City Bike of Tampa will outfit you with a bike and the group will enjoy a leisurely guided trip along scenic Bayshore Boulevard. Dolphins & rays to the left and incredible mansions to the right. Everywhere you look on Tampa’s famous Bayshore Boulevard there’s unforgettable scenery! This activity is perfect for all – not just for experienced bikers! Please stop by the Tampa Bay & Company hospitality desk to sign up and recieve participation details.
8:00 am - 9:15 am General Session and Breakfast: Turnaround or Turmoil? An Inside Look at the Recovery Moderator: Steven Hacker, CAE, FASE, and President, International Association of Exhibitions and Events and 2012 CIC Board of Directors Chair
Panelists: Dave Norstrand, Vice President Sales The Americas, Marriott International; Bill McMillan, Senior Director of Sales, Visit Charlotte; Barbara Duwe Director Specialty Sales, United Airlines While questions about government dept and austerity loom, the instability and angry electorates in other countries, as well as ongoing questions about fuel prices could continue to affect the meetings industry.
Expert panelists will provide insights into the marketplace including:
• How will airlines cope with on-going energy and commodity prices, bankruptcies, consolidations and collapses?
• Will hotel companies invest in expansion and how will hospitality market segments recover?
• How does the economic picture affect the way DMOs and convention centers fund operations,expand and maintain infrastructure? Are second tier cities at an advantage or are top tiers shoring up position?
Most importantly, what does this all mean for planners? How do you create contingency plans and hedge against uncertainty? A panel of industry leaders will discuss these issues and more in this interactive and provocative discussion.
9:30 am - 10:00 am AM Jungle Break Break Sponsor: Busch Gardens Tampa Bay
Busch Gardens Tampa Bay is home to more than 2,000 diverse animals and they are bringing a few of these creatures to us! Enjoy this unique opportunity to come face-to-face with some amazing
wildlife animals. Interact with and learn about these animals from the team of experts that care for them. This encounter is sure to be another memorable Conclave experience, so don’t miss out.
Bring your cameras!
10:00 am - 12:30 pm CMP Mock Exam (Advance Registraiton Required)
The mock exam is an abbreviated version of the CMP Examination. As a CMP your participation will furnish CIC with valuable statistical information that is used for future exams - and this time your results will not affect your status. Taking the mock exam can be anonymous or you can elect to have your results sent to you after the Conclave. (Note: The Mock Exam results will not affect your status as a CMP.)