Myth-busting Millennials’ Impact on the Convention Industry Moderator: Greg Oates, Editor, The Skift
•Shawnna Kerns, Marketing Manager, CIC
•McKenzie Kaufeld, Manager of Making it Happen, Wildly Different;
•Gary Murakami, GTP,GLP, CMP, CMM, Director, Global Sales, MGM International
•Carol Krugman, CMP, CMM, M.Ed, Chair, Department of Hospitality, Tourism & Events Management at Metropolitan State University of Denver
Discuss the importance of certification to millennials. Millennials are big on feeling like they need to give back. That influences whether they get certified, join professional associations, and attend meetings. What are the most effective ways to market meetings and engage with millennial audiences? How best to engage with peers outside generation. Why the backlash from millennials on social media? How do Generation X and Baby Boomers feel intimidated by millennials? The importance of engaging millennials in the workforce because of their need to feel included. How the fear of missing out factors in to the work ethic and driving millennials to work harder, gamification, and how millennials learn and interact with technology that has crossed in to and influenced older generations.
Security in Venues is Everyone’s Responsibility
Paul Bridle & Vicki Hawarden
An industry survey by Meeting Professionals International conducted this year found that 28% of respondents are making changes to their events in response to recent terrorist threats, and there is little question that meeting professionals will be demanding safer venues and asking to see the venue’s preparedness plans. Yet venue safety and security standards have not been widely created or adopted. To address this need, the international Secure Venue Standard is being developed through industry-wide collaboration. This standard covers all aspects of venue safety and security and can be used to determine which venues meet or exceed the standard, giving you, the customer, more clarity. In today’s session, we will share a short overview of the importance of standards, then break into small groups to review elements of the standard, to discuss and ultimately share feedback regarding how the standard can best address the concerns of meeting professionals. The major goal of this session is to ensure that whatever standard we create, it is done with the meeting professionals’ needs and expectations fully in mind.
Hear Paul and Vicki discuss their session for Conclave on Jon Trask's Podcast "Strategic Meeting Tech":
Brain Science of Selling Meg Fasy & Janet Sperstad, CMP
Using recent neuroscience research we will explore strategies and techniques that influence selling and buying decision making. Identify selling and communication tools that help you bring your skills to the next level. Join these two experienced professionals, as we explore how to leverage influence during the selling process through a neuroscience lens.
Connectivity: Elevating the Bandwidth Conversation Michael Owen & John Rissi
Given the pace of technological change and consumer usage patterns, do today's planners and suppliers possess sufficient knowledge about connectivity (High Speed internet Access/HSIA) to ask the right questions and achieve the desired outcomes? Planners know about the importance of event history and understand projected needs like food and beverage consumption and attendance numbers, but many don't know how much High Speed Internet Access (HSIA) bandwidth they use, how it is being used, whether they are receiving what they contracted for, and/or what level of service is required. With tech milestones such as the introduction of smartphones, tablets and now "wearable tech", device adoption rates have skyrocketed, increasing consumer demand for better connectivity and faster access. Internet access has gone from "nice to have" to "must have" both for event attendees and meeting professionals. Is "free internet" still a viable option? What impact might personal Mi-Fi usage have in an exhibit hall or meeting room? How do you decide if you have adequate bandwidth at a fair price? Are you equipped to have the conversation? This program was developed by and is delivered under the auspices of the CIC APEX Standards Committee and its Bandwidth and Connectivity Workgroup. Hear Michael discuss his session for Conclave on Jon Trask's Podcast "Strategic Meeting Tech":
Budget-Driven Meeting Planning: Contracts, Expenses, and Your Career Janee Pelletier, CMP
Flawless logistics are no longer the measure of a successful meeting. Associations rely on the revenue produced by the annual meeting, which means that meeting planners are under increasing pressure to guarantee both logistical and financial success. Meeting planning to the bottom line makes you a more valuable asset, improving the success of your meeting and demonstrating your worth to your organization. This session will allow participants to move beyond logistics into strategic financial management of your meetings.
Hear Janee discuss her session for Conclave on Jon Trask's Podcast "Strategic Meeting Tech":
Cutting-Edge Legal Issues in Today's Meeting and How to Solve Them Joshua L. Grimes, Esq., Attorney at Law, Grimes Law Offices, LLC
With hotel occupancy up and demand for quality meeting facilities at a premium, market forces now favor hotels and suppliers -- a dramatic change from just a few years ago. Yet meeting planners face the same cost sensitivity and accountability demands that became primary considerations in recent years. Threats caused by “room poaching” -- unauthorized housing agencies contacting your guests; Airbnb and other “sharing economy” businesses and their effect on hotel room blocks and meeting space; New guns laws allowing open-carry and concealed weapons in your meetings; Planning for controversial new laws that make attendees want to boycott your meeting city; Zika, Ebola, terrorism, and other threats that may keep attendees away from your meeting; Protecting guests’ personal information on computer networks and in cyberspace; Controlling social media comments to prevent disparaging your organization and guests. This presentation encourages participant discussion of these and other challenges facing the meetings industry and brainstorming solutions.
What is Sustainability and How Can I Implement It For My Events?
Moderator: Karen Kotowski, CAE, CMP, Chief Executive Officer, Convention Industry Council
•Mac Campbell, CVP, Director of Client Services, Baltimore Convention Center
•Jeff Chase, VP Sustainability, Freeman
•Courtney Lohmann, CMP, Director of Culture, Koncept Events
•Mariela McIlwraith, CMP, CMM, MBA, Director, Sustainability, Green Meeting Industry Council
•Chance Thompson, Manager, Guest Relations, Salt Palace Convention Center
During this panel discussion we'll look at easy and practical ways to implement sustainable practices for your events. Topics to be covered include designing menus to reduce your water and carbon footprints, waste minimization and management, what to look for during a site inspection, transportation options and new trends in sustainable event practices.
Meetings Industry or Meetings Profession: What Are We? Carol Krugman, MEd, CMP, CMM
Sponsored by Visit Anaheim
We call ourselves “Meeting Professionals” but are we? What does that really mean? Why is this even important? By the end of this workshop, we should have some answers, along with strategy to move our industry closer to becoming a true profession.
It’s Not About the Props: Creative Leadership for More Effective Meetings
David Solsbery, VP Creative Services, Hargrove Inc
Michael Belyavski, Creative Director, Hargrove Inc
Join us for an in-depth conversation about creative leadership in meeting design. From traditional to groundbreaking. From value conscience to unlimited resources. This session will cover, not only physical solutions such as innovative seating layout and set design, but your role in creative thought leadership. Learn what designers need from their clients to create effective solutions. Hear how to facilitate and advocate innovative meetings. You don’t need crazy, high budgets to have a great event. Upfront planning and the right vision works wonders.
Study Group Session Leaders Informational Session Carol Norfleet MBA, CMP, DMCP Gayle Rosnick
The session will be an opportunity for study group leaders to ask questions and get answers. An overview of program, including where to get policy and procedures info for candidates and study group leaders will be included. We will discuss how to get study group started and where to find seasoned study group leaders to help mentor newbies.
Anatomy of a Great Partnership Meg Fasy
Do you know what it takes to create long lasting partnerships that drive revenue and deepen the engagement of your attendees? Whether you are starting from scratch or needing to increase existing results, it is crucial that you understand the components of a strong partnership. Brand partners’ need for increasing ROI and an Events’ need to drive more revenue can be a symbiotic relationship if the right information is shared and expectations are clearly discussed. Learn where to find and how to uncover new opportunities to sell, and what value-added products to continue offering and which to stop using.
Negative Brainstorming: Using the Power of the “Pre-Mortem” to Reveal Problems Before They Happen Brandt Kruegger
All too often, the meeting and event planning process assumes the best case scenarios for most aspects of the program. Using a business strategy promoted by the likes of authors, economists, and critical thinkers, meeting production expert Krueger introduces participants to the concept of the “pre-mortem”. In pre-mortems, the project stakeholders are encouraged to imagine the worst possible outcomes of their projects- and then try to make sure they never happen. This interactive session is designed to get participants thinking creatively, and critically, about their events and meetings. More importantly, it encourages them to put themselves in the place of their attendees, and to consider their point of view in all aspects of the meeting experience.
Meetings in the Crosshairs—Current Legislation and Issues Affecting Your Events
•Jim Clarke, CAE
•Maryam Khan Cope
As meeting professionals, challenges with logistics and participant management is only half the battle. Now we have to be aware of and plan for external factors over which we have no control. New Department of Labor overtime rules will change who in your organization is considered a non-exempt employee, increasing your labor costs or how and when these staff may work at your conferences. ASAE is working on a reasonable compromise as well as providing guidance on how to prepare for the December 1 effective date should the compromise bill not be successful. Also in play, legislation to help combat room block pirates and poachers. American Hotel and Lodging Association has taken the lead in a legislative solution to these bad actors which, if enacted, will provide recourse to scammed individuals. Finally, laws related to controversial social issues such as LGBT rights, religious freedom, and immigration have caused relocations and boycotts of certain destinations. The U.S. Travel Association recently completed a study on individual travelers' and meeting professionals' opinions and behavior as a result of these laws. Learn the results and be informed as you consider future meeting destination decisions. Come learn about these important issues and what you can do to help effect change.
Hear Jim discuss his session for Conclave on Jon Trask's Podcast "Strategic Meeting Tech":
Don’t Tell Adults How to Learn… Show Them Vanessa Ross, MHA, CMP, CHCP
Most educational experiences are rooted in Pedagogy; however, what works in a 5th grade classroom is very different from what works with adult learners. During this interactive, case-based workshop, participants will state Malcolm Knowles’ five assumptions about the characteristics of adult learners, identify learning strategies that relate to Knowles four learning principles, and review different instructional methods which facilitate application based learning.
The Wonderful World of Projection Mapping: Creative Uses of Projection That Won’t Break The Bank Brandt Krueger
Projection mapping (also known as video mapping) is one of the coolest design techniques to come along in quite some time, creating jaw-dropping animated effects against often unconventional backdrops, such as the side of a building. But what exactly is projection mapping? How can we use this technique, normally reserved for massive outdoor effects or multimillion dollar stage productions, on our events? What are the biggest impacts on cost, and can it be done on a dime? This session will explain how projection mapping works, explore various uses for it, provide insight into when it makes sense to deploy, and discuss cost implications.
The Importance of Soft Skill Competencies for Meeting Professionals Jan Roy, CMP
The hospitality industry regards superior communication, ethical standards and interpersonal skills as core competencies. Studying and determining the top skills needed in hospitality management is not new. As a “high, touchy-feely industry” the hospitality literature is full of competency-based studies that embrace soft skill competencies. This is a growing field in hospitality studies and one that requires leadership. To be a leader in this relationship industry, it is critical that meeting and event professionals have above average skills in the top 10 competencies identified as important by industry practitioners: communication; critical thinking, ethical behavior, implementation, industry knowledge, interpersonal skills, leadership abilities, creative problem solving, self-management, and strategic positioning.
Hear Jan discuss her session for Conclave on Jon Trask's Podcast "Strategic Meeting Tech":