Christine Duffy: The meetings industry is one that benefits from increased corporate confidence and growth. With slow economies in America and Europe, the future of the industry and its continued growth is uncertain. The biggest challenge for the industry is uncertainty: uncertainty in the economic situation, the outlook of corporate earnings, and the implications of the recent election.
Terri Breining: An evolving understanding and importance of the meeting industry as a key marketing and communication channel. This is good for business and good for the meeting industry, but the people delivering meetings have to develop new skills in order to deliver on the potential of meetings. Another challenge is the rapid evolution of technology, which changes everything about how we communicate internally and externally. There is a balance in meetings that includes utilizing new technology, but not to the point that it becomes a gimmick and obscures the real focus of the meeting itself.
Christian Mutschlechner: In many cases we have to be acrobats – balancing between young and older generations among delegates, creating environments that are adequate to both groups, combining it with the right level of technology, and creating a different scenario for knowledge transfer and education.