The Convention Industry Council (CIC) is encouraging meeting professionals and suppliers to participate in CIC’s Volunteer Activities at Meetings Survey. Spearheaded by the Corporate Social Responsibility (CSR) Task Force made up of CIC member organizations, Destination Marketing Association International (DMAI), ASAE, Green Meetings Industry Council (GMIC), International Association of Exhibitions and Events (IAEE) and Professional Convention Management Association (PCMA), the research project will uncover how organizations are incorporating social responsibility into events and how they track the value of the initiatives.
“CIC led a research effort several years ago to quantify the economic impact of events and now it’s time to measure the societal impact,” said Karen Kotowski, CAE, CMP and Convention Industry Council’s Chief Executive Officer. “We know that CSR has a presence at most events. What we don’t know is to what extent and how organizations measure the footprint within the community and among attendees.”
In addition to the survey, CIC is collecting broader best practices, research and case studies on CSR at events to be shared with the industry at large on CIC’s website. For those that would like to share relevant information, please email these resources to firstname.lastname@example.org.
The survey is open now until December 19, 2012. Planners, hoteliers, convention centers, destination management organizations and everyone connected with meetings and events is encouraged to participate. Those who complete the survey will be entered into a drawing for two $100 American Express gift cards. To take the survey, visit:http://www.surveymonkey.com/s/2YTWCNK