Face Time. It Matters

Face Time.  It Matters.

“FACE TIME. It Matters.” is a grassroots industry campaign theme designed to promote the benefits of meeting face-to-face. The campaign was developed in response to one of the most challenging years ever faced by the meeting, convention and exhibition industries. It was based on the findings of a recent national survey of corporate and association meeting planners, plus in-depth personal interviews with the industry’s leading executives as well as focus groups consisting of corporate and association executives, business travelers and professional meeting planners. According to the research:

  • Face-to-face meetings build trust and relationships;
  • Education and training are more effective in a live setting;
  • Live meetings actually save time and money;
  • Live meetings result in a more effective exchange of ideas;
  • Face-to-face meetings provide the human connection that powers business;
  • Face-to-face meetings create jobs and powers the economy.

The following Convention Industry Council (CIC) members funded the original research to support this campaign: