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CONTACT: CONVENTION INDUSTRY COUNCIL’S APEX FOOD
& BEVERAGE McLean, VA – September 8, 2004 – The Convention Industry Council’s (CIC) APEX Challenge is accepting entries through September 29, 2004. This project is highlighting the incredible creative talent within the meetings, conventions, and exhibitions industry, while educating industry professionals on the importance of accepted practices. The Challenge invites all members of the industry to participate by creating an original recipe for consideration by a panel of expert judges. Entries must be submitted by September 29, 2004 in order to be considered. Further information and guidelines are on-line at http://www.conventionindustry.org/apex/apex_challenge.htm. All entries will be highlighted on the Convention Industry Council website. Throughout October, meeting and event planners, including the 75,000 planners who are members of CIC’s member organizations, will have the opportunity to vote for their favorite entries. The entry from each category that receives the most votes will take home the “Planners Choice” Award. “The APEX Challenge was created to present food and beverage professionals with a fun and creative way to support APEX,” says Mary Power, president and CEO of CIC. “With 100% of all entry fees for the Challenge supporting the development of accepted practices through the Accepted Practices Exchange, participants are contributing to the future of the industry while being recognized for their talents” The Convention Industry Council’s 31 member organizations represent more than 98,000 individuals and 15,000 firms and properties involved in the meetings, conventions and exhibitions industry. Formed in 1949 to provide a forum for member organizations seeking to enhance the industry, the CIC facilitates the exchange of information, develops programs to promote professionalism within the industry, and educates the public on its profound economic impact. In addition to the APEX initiative, the CIC is also responsible for the Certified Meeting Professional (CMP) Program. Other programs include Project Attrition, the Hall of Leaders, the Prestigious CIC Cup and the CIC Economic Impact Study. ###
Contact the CIC |
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