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CONTENTS
I. What’s In It For Me? (A NEW FEATURE!)
II. APEX Day is Back! Start Planning for October 14th!
III. Upcoming Presentations @ Industry Events
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This new feature of the APEX E-News will focus on a different sector of the industry each month and will address important benefits that APEX accepted practices will bring to that sector’s members. This month the focus is on Event Planners. Next month we’ll look at convention and visitors bureaus.
For event planners, APEX accepted practices will:
- Lessen the margin for error which equals more $$ in the pocket.
- Maximize the use and life of technology investments.
- Encourage best practices and increase professionalism.
- Ensure consistency from program to program and city to city.
- Lead to accurate event histories.
What’s In It For Planners’, Companies & Organizations?
- Standardization within the company or organization, particularly if
the planning function is decentralized
- Resource savings (especially in planner time)
- Quicker, more consistent personnel training
- Standardization of the Post-Event Report (PER) helps in defining and
tracking ROI
- Benefits attendees by having accurate information on each individual
with a focus on their reason for attending (rather than the paperwork).
What’s In It For Planners Themselves?
- Demonstration of professionalism & knowledge which can lead to
better potential for raises, promotions, and credibility within the
company while demonstrating strategic value, not just tactical application.
- It is easier to “learn the ropes” within the industry.
- Allows one to spend time on other things like creativity and marketing,
which is particularly valuable for an independent planner.
- Consistent information allows for better site selection decision-making
by comparing apples to apples, especially in the site profile and RFP
areas.
- Time is spent with sales people who fit with your business needs,
which is a better use of time.
How are accepted practices benefiting you? Let us know and we may feature
you in a future edition of the APEX E-News. Send your ideas to jjones@conventionindustry.org.
II. APEX DAY IS BACK! START PLANNING FOR OCTOBER 14TH!
The 2nd Annual APEX Day will be on October 14, 2005! Now is the time to make sure you are a part of this celebration.
APEX Day 2004 was a huge success as professionals from all segments of the meetings, conventions and exhibitions industry participated in the many unique events and activities. In 2005, CIC challenges YOU to make APEX Day bigger and better than ever!
Individuals, organizations and corporations can celebrate in many different
ways. For instance, you can:
- Put APEX on your staff meeting agenda...Talk about how to bring accepted
practices into your operations.
- Schedule a webinar to educate your customers about APEX.
- Publish an article on APEX in your company or organization newsletter.
- Promote APEX on your website by posting the APEX supporter logo and
adding links to APEX tools.
- Support a local city discussion group by sending employees to participate
or by providing services as a sponsor.
- Write a letter to your business associates explaining your commitment
to APEX.
-See www.conventionindustry.org/apex/apex_day.htm
for more ideas.
Make sure to register your activity with CIC so that you are added
to the national registry of all 2005 APEX Day events. Email Juli Jones
at jjones@conventionindustry.org
with your APEX Day plan!
III. UPCOMING PRESENTATIONS @ INDUSTRY EVENTS
June 9, 2005
Destinations Showcase – Chicago, IL, USA
www.destinationsshowcase.com
July 11 – 12, 2005
MPI World Education Congress – Miami, FL, USA
mpiweb.org
July 19, 2005
IAAM Annual Conference – Washington, DC, USA
iaam.org
August 3-5, 2005
Virginia Chapter of Meeting Professionals International (VAMPI) Educational
Conference - Wintergreen, VA, USA
www.vampiweb.org
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The APEX E-News provides timely information and updates on the APEX (Accepted Practices Exchange) initiative to all volunteers, funders and general industry members. APEX is developing the best accepted practices for the meetings, conventions and exhibitions industry with the goal of streamlining the way the industry does business.
To be added to this mailing list, send an email with “ADD” in the subject line to jjones@conventionindustry.org. Please include your name, title, employer, and mailing address.
To be deleted from this mailing list, send an email with “REMOVE” in the subject line to jjones@conventionindustry.org.
APEX is an initiative of the Convention Industry
Council
www.conventionindustry.org
Contact the CIC