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Beating
Attrition
Incentives for the Attendee
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Every attendee confirming accommodations inside the official
block is eligible in a drawing for a free registration
to next year's annual meeting.
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Initiate a point system similar to a "frequent flier"
program whereby attendees can earn valuable benefits by
playing by the rules.
- Enhance
the exhibitor's position in the space "draw" by providing
added "points" earned by booking inside the block.
- Convert
the "early bird" registration discount to a discount for
staying inside the block.
- Some
planners are considering raising the registration fee
substantially and in turn, providing a substantial discount
to the attendee who books inside the block.
-
Some planners are rethinking their negotiating strategy
and employing an approach, which gives the hotel property
the same guarantees, they receive from the Internet. i.e.
full payment in advance improves the planner's ability
to secure the most competitive rate for their attendees.
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