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| Attrition remains an issue for the meetings, conventions and exhibitions industry to grapple with. But thanks to Project Attrition, planners and suppliers now have a comprehensive toolbox and resources to combat the problem. Project Attrition, an initiative of the Convention Industry Council, was born in response to the industry's growing concerns over attrition. Launched in April 2003, this short-term industry collaboration was designed to help educate members of the meetings, conventions and exhibitions industry on the issue while pursuing solutions to minimize the impact of the problem. The Project Attrition Final Report, which details the work of the Project Attrition Task Force and includes tools developed to assist planners and suppliers alike, is now available on-line.
The Project Attrition Phase II Report, is now available on-line! This examination of event attendee behavior and perceptions when reserving hotel rooms presents eight diverse case studies resulting from a survey of event attendees.
TOOLS: Resources View and/or download the Project Attrition PowerPoint presentation to learn more and share with colleagues
Contact the CIC |
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