Corporation
Success Stories
Corporation
Success Stories are provided by meeting professionals on
a voluntary basis. The recommendations may or may not be
appropriate for every organization. Please consider your
organization's policies prior to the implementation of the
suggestions outlined below.
A summary
of each success story is provided below. For more detailed
information, click on the link at the end of each summary.
Aflac
Insurance Company
Issue: Keeping attrition to a minimum.
Success Story Solution: Presentation Designs,
an independent meeting planning company who books 15-20
meetings a year for Aflac, has keep attrition minimal
based upon how contracts are written and negotiated
by their meeting planner, David L. Popper. “Solid history,
communication, and developing relationships with hotel
companies are the three most significant factors in
alleviating attrition, “ notes Popper. He gives the
example that if a meeting that is booked 9 months out,
approximately 300 rooms, he negotiates in the contract
that attrition does not start until 3-4 months before
the conference begins. Mr. Popper blocks rooms based
on previous years’ history plus a 10% growth rate. He
maintains that if you build good relationships with
hotels, and are realistic with your room blocks and
communicate with the hotel, then hotels will work with
you. Most of his groups’ reservations are by rooming
list provided to the hotel at the cut off date. Attendance
is highly encouraged by the company. Mr. Popper is always
aware that hotels talk to one another and swap histories
on groups.
Click here for more details
on this success story.
HTE
Users Group, Inc. (HUG)
Education Conference/Annual Meeting
Issue: The HTE was not successful in avoiding
attrition costs at their past annual meeting at the
Wyndham Anatole Hotel in Dallas, Texas. They had to
pay attrition in the amount of $90,000. Further, the
association was asked to pay the attrition up front
(prior to the beginning of the meeting) or the hotel
would close their doors to them.
Success Story Solution: HTE has had success in
negotiating future meetings. The Wyndham Anatole paid
the association $80,000 to resign their contract for
2007 (which practically covered the attrition cost)
with a lower room block and food and beverage minimum.
Further, Ms. Anticevich has already re-negotiated her
contract for 2004 and 2006, and has already lowered
her block, lowered the room rate, and because she signed
a contract for two years, she has a much more favorable
attrition clause. In 2005, the hotel the association
has booked in Las Vegas has agreed to lower the block
at “no penalty” because they have two years to resell
the rooms and space.
Click here for more details
on this success story.
Deloitte
& Touche
User Group Conference
Issue: The public is invited to this conference
and attrition is an issue.
Success Story Solution: Offering a $150 discount on conference
registration for all attendees that book their hotel reservation using
the official housing registration process, as well as negotiating a
win-win contract addendum that provides a credit toward a future meeting
in the event an attrition fee is actualized.
Click here for more details
on this success story.